Jones’en barbecue promo

In this captivating commercial spot for Jones’en Barbecue Sauce, a brand founded by the renowned Chef Craig Jones, winner of Food Network’s Food Court Wars and Cutthroat Kitchen, we embarked on a flavorful journey. 

The design aesthetic of the commercial is characterized by a dynamic interplay of liquid motion, creating a mesmerizing and immersive experience. Smooth transitions guide the viewer through a narrative that showcases the essence of Jones’en Barbecue Sauce in a delectable and engaging manner.

As the Lead Animator and Designer on this project, I had the privilege of orchestrating the fluid movements, transitions, and visual elements that bring the sauce’s story to life. Additionally, I lent my voice to the project, adding a personal touch to the narration, which further enhances the connection between the audience and the brand.

This commercial not only captures the essence of Jones’en Barbecue Sauce but also reflects my passion for storytelling through animation and design. It’s a testament to my expertise in crafting visually compelling narratives that leave a lasting impression.

Art Direction
Motion Graphics
Voice Narration